Good music
brighter days.

FUU, an ivory cloud with three tufts, blue headphones, and a teacup bag

FLYLOFI / THE LITTLE LISTENER

Meet FUU

A little cloud who loves to listen

FUU is an ivory cloud with three uneven tufts, blue headphones, and a trusty teacup bag. FUU listens for rain, cups touching saucers, and music drifting over from the next table.

FUU notices details and takes even little tasks seriously, sometimes so seriously that things get a bit clumsy. But FUU is always ready to try again. No answers to every question—just a little corner to share.

A good listenerEarnestLovably clumsyA companion
Read the stories Meet the brand characters

FUU in the stories

Read all stories ↗
Illustration for The First Cup

The first cup of the day

Some mornings begin with something as small as lifting your favorite cup.

Illustration for A Seat by the Window

A seat by the window

There is always an empty chair at the window-side table.

Fip delivers a note to FUU at the café table

A note in flight

Fip carries a little note, then pauses to listen to the rain with FUU.

More about FUU
FUU artwork and product use are being developed within the brand guide. Explore the product ideas in the Store ↗