The FLyLOFi logo
Soft lettering and FUU in headphones form the main mark. Use the approved original artwork, leave room around it, and always keep its proportions.
ONE WORLD · MANY LITTLE MOMENTS
The feeling of flylofi.
A gentler corner of the everyday. Music, art and small comforts, made for brighter days.
Colors of this room
The pale blue of windows and headphones
Friends in the same world
Natural adult proportions, long hair, a cream lace headband, and the same café outfit with a blue apron in every illustration.
Comfortable to read, from stories to menus
Headlines have character; body text and buttons stay easy to read. Type size and spacing should remain clear on a phone, too.
FLyLOFiAa Bb Cc Dd Ee FfTHE MARK
The FLyLOFi logo
Soft lettering and FUU in headphones form the main mark. Use the approved original artwork, leave room around it, and always keep its proportions.
- Do not stretch, squeeze, or rotate the logo.
- Do not place it over an image that obscures it.
- Do not redraw FUU in place of the original symbol.
COLOR PALETTE
Colors of this room
FLyLOFi BlueThe ink of the logo and FUU
Milk IvoryA warm, paper-like surface
Porcelain BlueThe pale blue of windows and headphones
Deep NavyText and visual anchor
Soft BlushA small detail that softens the scene
TYPOGRAPHY
Comfortable to read, from stories to menus
Headlines have character; body text and buttons stay easy to read. Type size and spacing should remain clear on a phone, too.
FLyLOFiA little corner for your heart to rest
Atmospheric music, stories, and ordinary moments worth keeping
CHARACTER SYSTEM
Friends in the same world
Faye
Natural adult proportions, long hair, a cream lace headband, and the same café outfit with a blue apron in every illustration.
FUU
An ivory cloud with three uneven tufts, blue headphones, and a beloved teacup. Never substitute a different animal.
Fip
Fip is a little blue-and-ivory swallow with a forked tail. A blank note card travels gently in Fip’s beak from table to table.
On images and products
Scenes connect through light, blue and cream colors, and café details. Standalone character artwork needs a truly transparent background for clean placement on materials; station covers may show a complete scene.
How to use the artwork
The logo and characters belong to the brand. This page introduces the identity; it does not grant permission to sell or make products with the artwork. External use will need confirmed guidelines and contact details.